There is a famous quote from Albert Einstein that says the definition of insanity is: "doing the same thing over and over again and expecting different results".
There is another not so famous quote from Winston Churchill that says: "I am always ready to learn although I do not always like being taught".
And those two quotes are a good starting point for the saleslearn.com story. We decided that it was high time that there was a different way
to do sales training - our previous experience had left us (and our peers) pretty underwhelmed.
In addition, we decided that sales "training" wasn't the thing that salespeople and sales teams actually needed in order to improve their sales performance - after all
training is what you give animals isn't it?!
Our idea is to approach the age-old conundrum of sales performance improvement from a different angle: providing salespeople with a flexible way
to learn and not be trained! saleslearn.com was born.
Utilising our experience of providing accredited digital learning in different markets, we achieved our Institute of Sales & Marketing Management (ISMM) "Recognised
Centre" status in record time.
We then set about creating a range of technology-based sales learning packages, which would equip salespeople to exceed their targets and achieve a recognised sales
qualification. This also provides sales managers with insights into their team's strengths and weaknesses.