finalist for BESMA Sales Development Programme of the Year

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We are delighted to announce that the company has been shortlisted as finalists for the prestigious British Excellence in Sales and Marketing Awards (BESMA) organised by the Institute for Sales and Marketing Management (ISMM).

We’ve been nominated in the BESMA Sales Development Programme of the Year category for the successful partnership with Colt Technology Services. A mere one month after gaining their ISMM qualifications via, Colt’s sales trainees made their very first deals. Three months after the programme, they beat their quarterly targets.

Andrew Boichat, Colt’s L&D Manager, said:

“With a team of practising sales experts (not sales trainers), were uniquely placed to deliver the tactical sales advice and guidance that Colt sales trainees would require in order to hit the ground running in their respective territories.”

The internationally recognised BESMA’s set the benchmark for sales excellence and faced fierce competition in the Sales Development Programme of the Year category.

As a finalist, our Managing Director Nick Gilbert presented to a nominated BESMA judging panel on the 6-week development programme delivered to Colt – where 28 sales trainees across 8 European countries were up-skilled in key sales competencies using’s unique “Technology + Coaching” approach.

Nick said:

“We are delighted to have been shortlisted for this prestigious sales award. This nomination recognises our commitment to professionalising the sales industry with our innovative use of technology-led coaching combined with industry-recognised qualifications from the ISMM”.

The team are looking forward to the judge’s decision at the awards ceremony on the 26 February 2015!

About Us
Since our launch in 2013, we have disrupted the sales training industry by redefining sales skills development. Realising that traditional sales training was not fit for purpose, the company has developed its own Sales Simulation platform, which it combines with tactical sales coaching to drive sales improvement for their customers.

Operating from our offices in Putney, South West London,’s growing team of sales experts and technologists support a global customer base who are developing their sales skills in the workplace – without ever entering the classroom!

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