ISMM Sales Qualifications

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How to gain Institute of Sales & Marketing Management qualifications:

How to become accredited

Gain the ISMM Diploma qualification by submitting practical work-based evidence obtained as you create and execute a Territory Plan.

Before gathering the ISMM work-based evidence, you must complete all eight competency modules within the saleslearn.com Sales Simulation, and attend three online sales coaching sessions.

The recommended approach for achieving the ISMM Diploma is as follows:

Phase 1: Sales Planning
  1. Complete the first four scored modules within the Sales Simulation (plus the initial Scenario module)
  2. For any modules where you score under 80%, revisit the content in the Practice modules
  3. Re-attempt scored modules as required
  4. Attend first online coaching session and prepare for work based evidence assignment - creating a Sales Territory Plan
Phase 2: Sales Execution
  1. Complete the second four scored modules within the Sales Simulation
  2. For any modules where you score under 80%, revisit the content in the Practice modules
  3. Re-attempt scored modules as required
  4. Attend second online coaching session and prepare work-based evidence assignment - executing the Sales Territory Plan
Phase 3: Review and Accreditation
  1. Revisit all eight competency (practice) modules within the Sales Simulation
  2. Attend third online coaching session and complete work-based evidence (via professional discussion/practical demonstration)

Upon your successful submission of all eight written assignments and passing the final online sales presentation role-play, saleslearn.com will issue the ISMM "Diploma in Sales and Marketing" subject to confirmation by the awarding body.

Gain the ISMM Award qualification by submitting a practical sales assignment. You have a choice of eight sales competency units to gain an ISMM Award in based those most relevant to you - all are aligned to a module within the saleslearn.com Sales Simulation.

You should complete all eight competency modules within the saleslearn.com Sales Simulation before attending an online coaching session. This will allow you to discuss your chosen competency unit and prepare for the related practical assignment.

The recommended approach for achieving the ISMM Award is as follows:

  1. Complete all eight scored modules within the Sales Simulation (plus the initial Scenario module)
  2. For any modules where you score under 80%, revisit the content in the Practice modules
  3. Re-attempt scored modules as required
  4. Choose the most relevant sales competency unit for the ISMM Award
  5. Attend online coaching session and prepare for the practical assignment

Upon successful submission of the required ISMM practical assignment, saleslearn.com will issue the "ISMM Award" - subject to confirmation by the awarding body.

Benefits of ISMM membership

The ISMM supports, promotes and represents the the Sales Profession. Membership offers:

  • Recognition
  • Research
  • Events
  • Templates
  • Continual Professional Development

Membership benefits - ISMM website


Gaining an industry recognised qualification from the ISMM is widely accepted as the best way of demonstrating sales competency and differentiating yourself from the competition.

Total Jobs article supporting the benefits of ISMM qualifications

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